TB - Harry Rag AR app for iPhone and iPad

TB – Harry Rag AR

Smoke & Fags & Rock n Roll

Tim Berresheims "Harry Rag" is a play on one of humanitys greatest vices: smoking. His first solo exhibition in the UK is a push to turn the Belmacz Gallery in central London into a pub-cum-smokery. Because its a well-known fact that beauty is in the eye of the beerholder. Inspired by Cockney rhyming slang and by The Kinks (presumably) most honest song, the show converts the gallery at the heart of the capital into one massive, room-filling installation complete with wallpapers, framed prints, sculptures, badges, totebags, pins and robographic coasters. Robo what? Beer mats – hand-plotted by a drawing robot.

This augmented reality app helps understand and explore the non-apparent image genesis processes in Berresheims work by revealing, among other things, the 3D data sets and procedures which shape his artwork. Beer goggles, stereoscopic imagery and a pair of anaglyph glasses will do the rest, in other words set the floor spinning fast. The plan? Plenty of pigs ear (beer) to take the edge off the early hours and a few cheeky harry rags (or fags) to honour the exhibition title and get you smoking like a chimney to the sound of the streets of the late 70s.

Bottoms up – because you know what they say: Art and mystery are part of peoples drinking history. Now put that in your pipe and smoke it!

Reclaim the galleries – Mayfair is ours tonight!